Internally referred to as: Content Marketing Specialist
In your role as the Content Marketing Specialist within the Talent Acquisition team at The North West Company (NWC), you will set the tone of our employer branding messaging. You will be responsible to determine exactly who we want working for us and then work to attract those candidates via a variety of online tools (whether online or off). You will give job seekers a better idea of the company culture through blog posts, social media images, and job fairs.
Joining NWC gives you the opportunity for growth and development throughout the company, a competitive salary and benefits package, and to be part of a dynamic and diverse culture.
NWC is a leading retailer to under-served rural communities and urban neighbourhood markets in the following regions: Northern Canada, Western Canada, rural Alaska, the South Pacific islands, and the Caribbean. Our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs. Check out northwest.ca for more information. Your Role:
Planning, managing, and executing multi-channel employer brand campaigns to support recruitment, culture, and other major talent initiatives;
Collaborate with teams such as Marketing, PR, and Community Relations to activate messages and campaigns, including implementing paid, organic and employee advocacy strategies to deliver best-in-class, relevant content to highly targeted audiences;
Create collateral to support hiring and run reports that assist in analyzing relevant campaign data;
Building content strategies and copy and implementing them;
Identifying and measuring clear objectives and KPIs that support talent sourcing initiatives;
Identifying opportunities for improvement to services;
Building rapport with vendors;
Analyzing metrics to identify trends and opportunities;
Presenting findings to upper management; and,
Track key advertising metrics.
Desired Skills & Experience:
Post-secondary Communications or English degree or Diploma; or a combination of education and training in a related field;
Expert knowledge of social media platforms
Knowledge of best practices for branding and advertising;
Experience running digital advertising campaigns;
Knowledge of relevant software and technology to support campaigns (Adobe suite)
Proven organizational, planning, and prioritizing skills;
Ability to manage multiple projects, tasks, and assignments while adhering to very strict timelines;
Work exceptionally well independently and able to foster collaboration across a diverse team;
Excellent communication, interpersonal, and leadership skills;
Demonstrated proficiency in Microsoft Office;
Excellent analytical, problem-solving, and decision-making skills with strong attention to detail;
Must possess strong customer service skills with the ability to build and maintain relationships within the organization; and,
Must work well in a fast-paced, dynamic team environment.
Location: Gibraltar House, 77 Main Street, Winnipeg, MB
Reports to: Director, Talent Acquisition & Candidate Experience
We create a collaborative and constructive culture by:
Being Enterprising • Committing to our Customer • Working with Passion • Leading and Developing Others • Demonstrating Respect and Inclusivity • Building Trust
The North West Company is committed to inclusion and diversity and encourages applications from all candidates including but not limited to: all religions and ethnicities, LGBTQ2s+, BIPOC, and persons with disabilities.
A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however only those selected for an interview will be contacted.
#WorkNWC #MakeADifference
For Internal Applicants Only:
Salary Grade: C0R008
Interested internal applicants are invited to apply directly on the website no later than 4:00 P.M, Thursday, February 2, 2023. Internal applicants must select “Yes” as the answer to “Are you currently employed by The North West Company or any of its subsidiaries?” during the application process.
Positions will be advertised externally; however internal candidates will receive first consideration based on qualifications. NWC employees are encouraged to bring forward applications of external candidates that meet the qualifications of this position. NOTE: Prior to applying, an internal employee MUST obtain a written endorsement email from their current Manager or Manager – once – removed and provide this to the recruitment team before they can be considered for opportunities. This position adheres to the Corporate Job Posting Guidelines.